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1 рекламный материал
1) General subject: promo2) Economy: promotion, promotion matter, promotional material, publicity material3) Cinema: advertising material4) Advertising: advertising matter, deck5) Business: advertizing material, promotional novelty6) Makarov: advertizing matter7) Marketology: prospectУниверсальный русско-английский словарь > рекламный материал
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2 рекламно-пропагандистский материал
Advertising: promotion material, promotion matter, publicity materialУниверсальный русско-английский словарь > рекламно-пропагандистский материал
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3 печатное издание
1) General subject: print, printed source, printing, printed issue, print publication2) Law: printed matter3) Advertising: organ, printed publication4) Patents: printed matter (как источник, порочащий новизну)5) Programming: publication, edition6) Navy: printed publicity material -
4 печатное издание
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5 печатное издание
Русско-английский военно-политический словарь > печатное издание
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6 рекламные материалы
1) General subject: publicity man (статьи, фильмы и т.п.)2) Economy: dealer aids (образцы, каталоги, брошюры и т.п.), promotional materials (способствующие продвижению товара)3) Cinema: promotional material4) Advertising: advertising aids, communication material5) Business: sales literature7) Makarov: publicity hound (статьи, фильмы и т.п.)8) Marketology: (как правило, печатные) collateral9) Microsoft: ad materialsУниверсальный русско-английский словарь > рекламные материалы
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7 реклама
1) General subject: advertisement, advertising, advertisment, bill, blurb (обыкн. на обложке или суперобложке книги), circular, flack, promotional material, public relations, publicity, window dressing, show-card2) Colloquial: ad3) American: plug4) Engineering: commercial (и объявления), flier (на одну газетную полосу)5) Railway term: boom6) Law: copy (текстовая)7) Economy: posting8) Accounting: buildup9) Diplomatic term: boost10) Cinema: flyer, playing up, promotion11) Polygraphy: dodger12) Scornful: catchphrase13) TV: break (напр. Stay with us, and after the break we'll show you more pictures of.....)14) Jargon: raspberry, razz-ma-tazz, razzamatazz, razzberry, razzmatazz, flak15) Simple: flackery (особ. создаваемая какому-л. деятелю)16) Perfume: advertizing18) Patents: promo19) Mass media: postering20) Business: advert, building up21) Makarov: circular (рассылаемая по домам), reclame (кого-л.) -
8 реклама
ж.1) ( вид деятельности) advertisingме́неджер по рекла́ме — advertising manager / director
нару́жная рекла́ма — outdoor advertising
щитова́я рекла́ма — poster panel advertising
де́лать рекла́му (дт.) — advertise (d); (перен. тж.) boost the image (of)
2) ( рекламный материал) advertising material; advertisement, ad; (плакат, панно) advertising posterсветова́я рекла́ма — electric sign
3) (рекламная передача по радио, телевидению) commercial4) (рд.; расхваливание) advertising (d), publicity [pʌ-] (for) -
9 рекламный материал
advertising (publicity, promotional) materialBanks. Exchanges. Accounting. (Russian-English) > рекламный материал
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10 шкаф для перевязочного материала
Русско-английский медицинский словарь > шкаф для перевязочного материала
См. также в других словарях:
material — ma‧te‧ri‧al [məˈtɪəriəl ǁ ˈtɪr ] noun [countable usually plural] something you need to make or do something: • A shortage of building materials compounded escalating costs. ˌraw maˈterial MANUFACTURING a substance that is used to make a product:… … Financial and business terms
publicity — pub‧lic‧i‧ty [pʌˈblɪsti] noun [uncountable] 1. the attention that someone or something gets from newspapers, television etc: • The case has received massive publicity. • Sales of the drug are falling due to adverse (= negative ) publicity about… … Financial and business terms
material — I UK [məˈtɪərɪəl] / US [məˈtɪrɪəl] noun Word forms material : singular material plural materials *** 1) [countable/uncountable] cloth Her dress was made of a thin lacy material. heavy material for making curtains 2) a) [uncountable] a substance,… … English dictionary
material — ma|te|ri|al1 [ mə tıriəl ] noun *** ▸ 1 cloth ▸ 2 substances (for something) ▸ 3 for book/movie/song ▸ 4 things used for activity ▸ 5 someone appropriate for something 1. ) count or uncount cloth: Her dress was made of a thin lacy material. heavy … Usage of the words and phrases in modern English
material*/*/*/ — [məˈtɪəriəl] noun I 1) [C/U] cloth Syn: fabric What sort of material is your dress made from?[/ex] 2) [C/U] a substance that is used for a particular purpose Brick was used as the main building material.[/ex] 3) [U] information or ideas that are… … Dictionary for writing and speaking English
publicity — [pub lis′ə tē] n. [Fr publicité] 1. the state of being public, or commonly known or observed 2. ☆ a) any information, promotional material, etc. which brings a person, place, product, or cause to the notice of the public b) the work or business… … English World dictionary
publicity — ► NOUN 1) notice or attention given to someone or something by the media. 2) material or information used for advertising or promotional purposes … English terms dictionary
publicity — noun 1 media attention ADJECTIVE ▪ considerable, enormous, extensive, greater, wide, widespread ▪ The papers have begun to give greater publicity to the campaign against GM food. ▪ … Collocations dictionary
publicity costs — Items of expenditure incurred in carrying out the publicity function in an organization. Such items might include the publicity manager s salary, the advertising costs, promotions, and point of sale material … Accounting dictionary
publicity — Synonyms and related words: PR, acclaim, account, acquaintance, advertising, announcement, ballyhoo, blue book, blurb, briefing, bright light, broadcasting, buildup, bulletin, celebrity, character, commercial, common knowledge, communication,… … Moby Thesaurus
publicity — n. 1 a the professional exploitation of a product, company, person, etc., by advertising or popularizing. b material or information used for this. 2 public exposure; notoriety. Phrases and idioms: publicity agent a person employed to produce or… … Useful english dictionary